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Altium Establishes Direct Presence In China
Local representative office and expanded reseller network
highlights Altium's recognition of China's growing importance
as a global center for electronics design
SYDNEY, Australia—(BUSINESS WIRE)—Dec. 17, 2003—
Altium Limited (ASX:ALU) -- a leading developer of Windows-based
electronics design software, is pleased to announce the establishment
of a representative office and a strengthened reseller network in
China. With the new office, the company will take on a more active
role in the Chinese electronics design market and work more closely
with its newly appointed reseller network.
"We see China as a very important market because their electronics
design market is rapidly growing -- in both sophistication and size --
it is fast becoming an important global center for electronics
design," says Kayvan Oboudiyat, CEO of Altium Limited. "However to
keep up with demand and remain internationally competitive, engineers
in China need access to powerful and professional design tools at
affordable prices that enable them to take advantage of the latest
design technologies. In order to serve this need, we decided to
actively restructure our reseller network in China and establish
relationships that provide increased support for both our resellers
and customers based in China."
The strengthened network of Chinese resellers comprises of: an
expanded role for MCU Beijing Open Lab. (BOL) System Inc. as the
official reseller for the Northern provinces; the appointment of
Shanghai Sunwei Co. Ltd. as the official reseller for the Eastern
provinces; and the appointment of Shenzhen Chinasky Technology Co.
Ltd. as the official reseller for the Southern provinces.
Altium's representative office in China will be established in
January 2004, and based in Shanghai. Altium expects that its local
office and expanded reseller network will provide Altium current and
future customers with a higher level of support, and a platform from
which the company can further develop its business in the China
region.
For more information
For contact details and more information, please go to Altium's
Chinese-language website, www.altium.cn. English-language information
is also available at www.altium.com.
About Altium Limited
Altium Limited (ASX:ALU), trading as Protel International Limited
(ASX:PRI) prior to August 6, 2001, is a leading global developer and
supplier of electronics design software for the Microsoft Windows
environment. Since the company's foundation in 1985 and its release of
the world's first Microsoft Windows-based printed circuit board design
tool in 1991, Altium has continued to apply the most advanced software
development methods to provide powerful, easy-to-use and affordable
design tools to electronics engineers, designers, and developers
worldwide.
Altium's products cover a range of hardware and software
electronics design processes, and the current brands include Protel,
Nexar, nVisage, P-CAD, TASKING, CircuitMaker and CAMtastic.
Altium is headquartered in Sydney, Australia, and operates a
number of sales and support offices in Australia, the United States,
Japan and Europe, as well as maintaining a large reseller network in
all other major markets. More information about the company and its
products and services may be obtained from our website at
www.altium.com.
Note to Editors: Altium, Nexar, LiveDesign, NanoBoard, Protel,
DXP, Design Explorer, nVisage, P-CAD, TASKING, Accolade, CircuitMaker,
CAMtastic, Situs and Topological Autorouting and their respective
logos are trademarks or registered trademarks of Altium Limited or its
subsidiaries. All other registered or unregistered trademarks
referenced herein are the property of their respective owners, and no
trademark rights to the same are claimed.
Contact:
Altium Limited
Jessica Maxwell, +61 2 9975 7710 (Corporate Media)
jessica.maxwell@altium.com.au
www.altium.com
or
Edelman
Sarah Seifert, 650-968-4033 (USA Media)
sarah.seifert@edelman.com
www.edelman.com
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